Launched in the UK in January 2014, Veganuary is a non-profit organisation that encourages people to try vegan for January and beyond. Veganuary is focused on changing consumer behaviours and attitudes, while providing all the information and practical support required to make the transition to veganism as easy and as enjoyable as possible through the month. Since the campaign started, more than one million people have registered to try vegan, although data suggests that ten times more people actually participate and try vegan in January each year.
Participants sign up at www.veganuary.com/try-vegan. They’re then supported to try vegan through a series of emails, social media content, membership of a Facebook support group, and a website full of helpful resources like recipes, a starter kit and meal plans. Veganuary is more than a pledge: we also support brands, manufacturers and retailers to expand their plant-based options.